The Ypsilanti area has been home to The Color Run – a non-competitive 5k – for two years. Each race brings more than 15,000 runners and thousands more spectators. The estimated economic impact of visitor spending at this event is approximately $2 million.
- The creation of a Visit Ypsilanti’s Color Run Page with information about packet pick-up, businesses listings with map, hotel availability, parking information, and more. Used as the main referral page for The Color Run event organizers.
- Event and informational poster design.
- Social media promotions prior to the event including Facebook ad buys and ticket giveaways.